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New Campaign Features Local Children

on 10/20/2017 2:57 PM

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Children in Maury and Williamson Counties got a chance of a lifetime, to appear in a marketing campaign for a local senior community, The Reserve at Spring Hill.
 
The Reserve at Spring Hill, a skilled nursing and assisted living community, hosted a modeling contest in July. However, the contest participants weren't seniors over age 65; instead, the entries came from preschoolers and elementary school age children.
 
This summer, 81 kids from across mid-Tennessee entered a contest for the opportunity to be featured in newspaper and magazine advertisements, billboards, and online advertisements.
 "What came across clearly, when we spoke with individuals of all ages, was that people didn't want to share a room with a sibling when they were five, and they certainly don't want to share a room with a stranger when they are older either," said Misty Scurlock, director of communications and public relations at Exceptional Living Centers. "In this area, families most often choose double occupancy rooms since very few private short-term rehab and long-term care rooms for seniors exist. With 68 private rooms, The Reserve at Spring Hill is a great option as seniors consider the level of privacy they want."
 
"We know that sharing a room isn't an optimal environment for seniors. They deserve more privacy than what a double room will allow. As the first skilled nursing community in Spring Hill, we look forward to bringing a modern approach to care for seniors," said Sharon Warren, executive director at The Reserve at Spring Hill.
 
The Reserve at Spring Hill is scheduled to open in early 2018 and will also feature 30 assisted living apartments for seniors who desire the benefits of living on a campus with 24/7 nurses on staff. With 68 spacious, private rooms, The Reserve at Spring Hill will bare little resemblance to a traditional nursing home. This modern-day community will cater to the needs of seniors both in design and care for skilled nursing, rapid recovery rehabilitation, and short-term rehab therapy. In addition to long-term care, clinical programming will focus on orthopedic recovery and cardiopulmonary conditions such as CHF and COPD. Reservations are currently being accepted for assisted living and private pay long-term care.
 
The Reserve at Spring Hill advertisement campaign will kick off in late-October and feature Caden, age 6 of Columbia; Jace, age 4 of Spring Hill; Mylee, age 6 of Thompson's Station; and Sara, age 4 of Spring Hill.
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